๐ญ Storyline: Cracking the Credit Card Code
In the buzzing world of financial transactions, an unexplained drop in card usage jolted the leadership of a top bank. Transactions were up in some states, down in others, and credit limits seemed mysteriously stagnant. This wasn't just a data dip โ it was a *plot twist*. Enter our Data Detective: armed with Power BI and a mountain of credit card data.
This dashboard was designed to bring complete visibility into the **Credit Card lifecycle** โ from issuance to limits, customer activity, and regional insights. With crisp KPIs, slicers, and interactive visuals, the project provided:
- ๐ Segmented overview of customers by age, gender, and credit limit
- ๐ Geo-based performance of credit cards by state
- ๐ฐ Deep-dive into credit limit distributions & card types
- ๐ต๏ธโโ๏ธ Strategic indicators for identifying underutilized segments
What started as a messy dataset turned into a crystal-clear visual story. With this dashboard, leadership was able to make informed decisions, personalize campaigns, and forecast user behavior with confidence.
๐ง Tools Used
Power BI ยท Data Modeling ยท DAX ยท Slicers & Filters ยท UX Design